Vision and Values

© Zsuzsanna Bird

An environment rich in wildlife for everyone.

To conserve local wildlife, promote nature conservation and provide the means by which everyone can become involved.

Strategic Business Objectives 2020

  • We will deliver a net biodiversity gain on a landscape scale by creating resilient Living Landscapes and Living Seas throughout our region.
  • We will create a wildlife-aware population and be first in people’s minds for wildlife issues, acknowledged as being passionate experts on wildlife, people and the environment, and as being a responsible and effective wildlife guardian.
  • We will be widely recognised as the primary advocate for biodiversity and the environment, influencing and delivering locally and regionally, in urban and rural areas, helping to realise a sustainable environment, economy and community.
  • We will be a financially sustainable organisation, maximising cost recovery and increasing funds to support action for wildlife and the environment, in line with all professional standards.
  • We will be a professional and well-managed organisation, with efficient governance systems and processes to support a growing membership, and demonstrating appropriate use of their membership contribution.


  • We are flexible, forward-looking, enterprising and professional and we work in an integrated way to achieve our mission.
  • We are partnership and customer-focussed, working across the public, private and voluntary sectors to promote biodiversity action, increase public awareness and forge links between sectors and partners.
  • We value the contribution of all, and actively encourage involvement from all sectors of our communities.
  • We demonstrate commitment to environmental sustainability in the way we run our organisation. 

Download Annual Report

Download Memorandum and Articles of Association

Visit The Wildlife Trusts website to read their Annual Reviews and reports.