Between now and the end of May, the wildlife charity has been named as one of three charities set to receive a cash boost of either £300, £400 or £500 from customers, to be spent on its summer events at nearby Northumberlandia

Each year, the Asda Foundation, invests £1million into local communities through Green Token Giving, with each store choosing three local causes every four months to benefit from the scheme.

Traditionally, each customer is given a token at the end of their in-store purchase to support the charity of his or her choice via the Green Token box.  The more tokens placed in the box of a preferred cause, the greater the donation the charity receives.

Due to covid restrictions still in place in stores, the donations buckets have been removed but shoppers are being encouraged to vote online at: www.asda.com/green-tokens

Asda Cramlington is no stranger to the Lady of the North, having supported a number of Chrstmas and half term events on the Blagdon Lane site for the past five years.

Speaking about the store’s support for the wildlife charity, Frances Smiles, Northumberland Wildlife Trust Events Officer says: “Our summer events didn’t really happen for children over the past two years, so I’m delighted we are able to plan our programme of activities this year, both self-led and in groups.  The help Asda shoppers are giving will ensure visitors to the site have a really great time.”