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This is promotional material for a "bug hunt" based on the Aardman Animations series, *Lloyd of the Flies*. The image features cartoon bugs, including the main character Lloyd, a friendly-looking stick insect, prominently displayed in a magnifying glass. Smaller cartoon bugs are shown alongside him. There are also photos of children participating in real-world bug hunts with augmented reality overlays of the cartoon bugs.

© and TM Aardman Animations Ltd 2025

Aardman and the Royal Entomological Society present Lloyd of the Flies Bug Hunt! 

Aardman has joined forces with the Royal Entomological Society to create an interactive trail that encourages families to shrink down to fly size, see the world through an insect’s eyes with Lloyd and his friends, and learn all about the brilliant world of minibeasts. 

Saturday 19th July to Sunday 31st August at Northumberlandia

 

Come and join us for the launch on the 19th July with a day of minibeast hunts!

How it works

Please book a date and timeslot

Aardman Trail Info

© and TM Aardman Animations Ltd 2025

Shrink down to insect size and see the world through Lloyd’s eyes with Aardman’s augmented reality app: Lloyd of the Flies AR Bug Hunt. Before you visit download the app for free on Google Play or the App Store. Then input the code 2012 and explore Northumberlandia’s woodland to find markers to scan.

Download the Trail Brochure and Guide

Installation & device compatibility info

 

Part of our Championing Nature Project, a new programme aimed at creating positive, lasting impact in urban communities through greater connections and engagement with nature, delivered by Northumberland Wildlife Trust and made possible by the Wimbledon and Emirates partnership.

© and TM Aardman Animations Ltd 2025